Target x Function of Beauty

Role:
Video Concept Direction
Designer + Lead Editor

Function of Beauty launched additional hair treatment bases to each hair type (straight, wavy, curly, coily) specific only at target: Leave-In Milk Mist for straight hair, Leave-In Conditioners, Hair Masks, and Co-Wash for coily hair.

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A peek into process: Conceptualizing on product introduction with storyboards

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