The creative team at R29 produced daily health, beauty and lifestyle content. At the time we were engaging with over 7 million subscribers on social platforms while trying to broach "taboo" subjects with clarity and relatability. Since our primary audience was 13 to 20 years old, our approach visually and tonally was to be the viewer's older sister.
Role: Video Art Direction, Design
Snapchat Editorial Selects (designed to tap through) Select 1: Hair Growth Series
Select 2: Birth Control Series
Role: Design, Animation
Select 1: Crush Series
Select 2: ADHD
Role: Animation Direction
Refinery29 collaborates with artists, brands, and nonprofits to create an annual interactive experience called 29Rooms. Gifs are created to advertise and continue the experience on social media after you've left the 29 rooms.