Role: Video Art Direction, Design
Snapchat Editorial Selects (designed to tap through the pages)
Refinery29
The creative team at R29 produced daily health, beauty and lifestyle content. At the time we were engaging with over 7 million subscribers on social platforms while trying to broach "taboo" subjects with clarity and relatability. Since our primary audience was 13 to 20, our approach visually and tonally was like that of a trusted older sibling.
Role: Animation Direction
Refinery29 collaborated with artists, brands, and nonprofits to create an annual interactive experience called 29Rooms. Gifs were created to advertise and continue the experience on social media after you've left the the rooms.
