Function of Beauty

Role: Design Director

Art Director

Designer + Animator

Function of Beauty is a customizable beauty brand that began D2C. Within my tenure here I have helped to widen the brand's portfolio to include not only hair and body care, but skin care, as well as launch into retail and cater to beauty markets worldwide.

Below are selects from specific brand refreshes and campaign launches.

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Role: Design Director, Art Director

Ingredients Page Launch

Copper_Gluconate_20220203_FOB_Ingredients_10299_v1.png
Acacia_Extract_20220203_FOB_Ingredients_9948_v3.png
zinc_gluconate_20220203_FOB_Ingredients_10427_v3.png
Sodium_Cocoyl_Glutamate_20220203_FOB_Ingredients_10865_v1.png
Panthenyl-Ethyl-Ether_Glycerin_20220203_FOB_Ingredients_10953-1_v1.png
grapeseed_oil_20220203_FOB_Ingredients_8624_v3.png
chamomille_20220203_FOB_Ingredients_9857_v3.png
edamame_20220203_FOB_Ingredients_8863_v1.png
aloe_leaf_cuttings_20220203_FOB_Ingredients_9001_v3.png
bamboo_extract_20220203_FOB_Ingredients_9178_v3.png

Ingredients Page Launch - Final Staging Design

ingredients-page.jpg
acacia phone mock.png
product-filter-modal.png

Role: Growth Art Director

Holiday Gift Shop

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FUNCTION_HOLIDAY_0535 copy.jpg
FUNCTION_HOLIDAY_0569 copy.jpg
FUNCTION_HOLIDAY_0378.jpg
FUNCTION_HOLIDAY_0351_EXTEND.jpg
FUNCTION_HOLIDAY_0416 copy.jpg

Role: Co-Art Director with Liz Borger

Mango Scent Launch

Homepage_composite.jpg
02222021_FOB_FEB_0249_EDIT.jpg
02222021_FOB_FEB_0415_EDIT.jpg
02222021_FOB_FEB_0311_EDIT.jpg
02222021_FOB_FEB_0580_EDIT.jpg
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02222021_FOB_FEB_0619_EDIT.jpg

Mango Scent Launch Assets