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Function of Beauty

Role: Design Director

Art Director

Designer + Animator

Function of Beauty is a customizable beauty brand that began D2C. Within my tenure here I have helped to widen the brand's portfolio to include not only hair and body care, but skin care, as well as launch into retail and cater to beauty markets worldwide.

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Below are selects from specific brand refreshes and campaign launches.

02222021_FOB_FEB_0580_COLOR-EDIT-2-2_edited.jpg

Role: Design Director, Art Director

Ingredients Page Launch

Copper_Gluconate_20220203_FOB_Ingredients_10299_v1.png
Acacia_Extract_20220203_FOB_Ingredients_9948_v3.png
zinc_gluconate_20220203_FOB_Ingredients_10427_v3.png
Sodium_Cocoyl_Glutamate_20220203_FOB_Ingredients_10865_v1.png
Panthenyl-Ethyl-Ether_Glycerin_20220203_FOB_Ingredients_10953-1_v1.png
grapeseed_oil_20220203_FOB_Ingredients_8624_v3.png
chamomille_20220203_FOB_Ingredients_9857_v3.png
edamame_20220203_FOB_Ingredients_8863_v1.png
aloe_leaf_cuttings_20220203_FOB_Ingredients_9001_v3.png
bamboo_extract_20220203_FOB_Ingredients_9178_v3.png

Ingredients Page Launch - Final Staging Design

ingredients-page.jpg
acacia phone mock.png
product-filter-modal.png

Role: Growth Art Director

Holiday Gift Shop

FUNCTION_HOLIDAY_0598 copy.jpg
FUNCTION_HOLIDAY_0535 copy.jpg
FUNCTION_HOLIDAY_0569 copy.jpg
FUNCTION_HOLIDAY_0378.jpg
FUNCTION_HOLIDAY_0351_EXTEND.jpg
FUNCTION_HOLIDAY_0416 copy.jpg

Role: Co-Art Director with Liz Borger

Mango Scent Launch

Homepage_composite.jpg
02222021_FOB_FEB_0249_EDIT.jpg
02222021_FOB_FEB_0415_EDIT.jpg
02222021_FOB_FEB_0311_EDIT.jpg
02222021_FOB_FEB_0580_EDIT.jpg
02222021_FOB_FEB_0386.jpg
02222021_FOB_FEB_0619_EDIT.jpg

Mango Scent Launch Assets

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