Role: Senior Visual Designer
Brand and Growth Marketing
Biossance is a skincare brand that highlights sustainability and ingredients driven by science. My role was to create for the constantly changing landscape of paid media while upholding elevated branded elements. This was also while designing for site and email.
Below are specific selects from product/campaign launches and brand partnerships.
Biossance x Sephora Summer Savings A/B Testing (product focus vs. skin focus)
Spring Sale Social Media Promotion
Lunar New Year Special Packaging A/B (static ad vs. motion, A/B static)
Omega Promotion Annual Ads Refresh Concept Testing (A/B within certain concepts)